James Smith PT: Everything You Need To Know
James Smith PT is one of the biggest names in the fitness industry, notorious for his his no-nonsense, direct approach to weight loss and fitness.
His tagline and main message being built around calorie deficit
If you’re one of the 734k that follows him on Instagram, you’ll be familiar to his tagline ‘calorie f*cking deficit’, referring to simple sentiment of consuming less calories than you’re expending, in order to lose weight. His message is simple- eat less, move more- creating a calorie deficit to achieve your goals.
He even sold merch at one point with the hashtag #CFD (calorie f*cking deficit).
The 31-year-old online PT is known for outing money- hungry influencers promoting fad diets on social media, and posting daily content to educate and entertain his audience.
Smith is fiercely opposed to any fad diets and products that circle the internet- from ketones to laxative products disguised as ‘weight loss tools’, such as BoomBod.
He educates his followers by simplifying the science in his
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After growing up in Berkshire, London, Smith has since found himself across the pond for a large part of his adult years. First living in Nw Zealand for a year, to residing down-under in Australia for the last few years. Despite not being an Australian resident yet, he has managed to spend the entirety of the pandemic in sunny Sydney. We know where we’d rather be!
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James started out as a PT in his hometown, before relocating
He’s also turned his hand to becoming an author in the past year, and not just any author- but a Sunday Times #1 best selling one. And he’s managed to top the charts with TWO bestsellers since his writing debut back in January 2020.
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In the PT’s first book ‘Not A Diet Book’ Smith debunked a plethora of fitness and diet myths with his trademark wit and extensive knowledge and experience.
He then branched into a different realm of self-development, launching his ‘Not A Life Coach’ in November 2020, which is still dominating charts.
His no-nonsense, straight-talking approach to fitness, diet and life in general has been mostly well-received on the internet, reflected in his 724k wide following.
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Before qualifying as a PT back in 2014, he worked in the corporate world which he soon learnt wasn’t for him. The 9-5 life soon became driving force to finally pursue something he was actually passionate about.
