The trust responsible for the I’m A Celebrity… Get Me Out Of Here! castle initially ignored ITV’s emails because they thought it was spam
Image Source/ News & Star
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The hit TV show has been moved from the Australian jungle to Gwrych Castle in Wales because of the coronavirus pandemic, but the castle’s Preservation Trust initially overlooked ITV’s enquiries.
Mark Baker, the head of the Preservation Trust, shared:
‘I had to sign a non-disclosure agreement before anyone from ITV so much as visited, and the actual name of the programme was never confirmed until we were very close to signing contracts in July’.
While Mark had never watched the show before being approached by ITV, he is revealed the £300,000 fee they’re receiving from the broadcaster has saved the castle and many jobs in the local area.
He told the Daily Mirror newspaper:
‘It would usually take us over two years to raise £300,000.
‘With the second wave of Covid, the programme has saved not only us but many local businesses. Hundreds of jobs have kept going because ITV have employed them on site’.
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However, the contestants have been warned that the castle won’t be luxurious.
Mark explained to Radio Times that the recent investment has been geared towards ensuring it’s safe for the celebrities rather than being comfortable.
Meanwhile, ‘I’m a Celebrity’ – which is hosted by Ant and Dec – has just launched its own TikTok account in a bid to attract a younger audience.
The popular ITV show has turned to Britain’s Got Talent stars Paul Wood and Paul Klein to create engaging content ahead of the start of the series.
A source told The Sun newspaper:
”I’m A Celebrity’ is going to be very different this year, so bosses are going all out.
‘Getting on TikTok is all part of ITV’s plan. It’s perfect to get younger people interested’.
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