The first Great British Bake Off trailer focuses on the “gift” of baking amid the coronavirus pandemic
Image Source/ Manchester Evening News
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The hugely popular competition is “coming soon” to Channel 4, and the broadcaster has unveiled its first promo video to hype the new series.
The new short film – which will debut at 8pm on Tuesday (01.09.20) will focus on the nation’s love of baking and how flour was in short supply during lockdown earlier this year.
Zaid Al-Qassab, Chief Marketing Officer, said:
‘This year’s Great British Bake Off campaign highlights that baking is about so much more than sustenance – it’s a gift.
‘The film illustrates the nation’s joyous love of baking inspired by our shared experience of lockdown in a typically Channel 4 way and we hope it gets viewers as excited as we are for the return of our biggest show!’
And Lynsey Atkin, Executive Creative Director at 4Creative, added:
‘Bake Off’s Back – like a well-earned slice of sweet relief in a rather terrible year.
‘So this time round, instead of creating another epic ad for the best show on telly, we wanted to tell a smaller story – one about a few people and a whole nation all at once.
‘Because if the last few months have taught us anything, it’s that we, the British public, will do anything for bread’.
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‘Bake Off’ – which will be co-hosted by Noel Fielding and programme newcomer Matt Lucas – wrapped filming on series 11 by the middle of August.
The show’s official Twitter account shared a behind-the-scenes photo and revealed:
‘Filming has wrapped on the new series of The Great British Bake Off. More news soon… (sic)’.
Back in July, it was confirmed ‘Bake Off’ had resumed shooting ahead of a new series airing later this year.
Gary Davey – CEO of Sky Studios, the parent company of ‘Bake Off’ producer Love Productions – said filming was “going very well”.
He added:
‘As you can imagine, there was a lot of work collaboratively between Love Productions and our Covid protocols team just to get that right’.
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