Asda is launching their vegan aisle across 359 stores in the UK and is releasing more than a hundred new vegan products to fill the shelves – with proteins, cooking sauces, sweet food and snacks.
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They’ll be stocking new Galaxy chocolate flavours, as well as rice and lentil bowls and brands like Bosh, Vego and Mrs Crimble’s.
Asda’s buying manager, Sarah Thornewill, told The Grocer :
“We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements.
“By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”
