Chloe Ferry Cosmetics: The UK’s ‘Kylie Cosmetics’

Chloe Ferry Cosmetics is a line by Geordie Shore star Ferry, who was hailed as the UK’s answer to Kylie Jenner, thanks to their shared looks and love for lipstick.

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Chloe Ferry Cosmetics Or Kylie Cosmetics?

Launched back in 2017, Ferry’s line boasts an extensive range of cosmetics, including everything from eyelashes to brushes. Also on the site are the Geordie star’s own range of sunglasses. Not quite a cosmetic, but we’ll go with it…

Talking back in 2017 when the line first launched, Chloe explained the inspiration behind it all:

“I’ve always been a fan of make-up even before Geordie Shore, I used to wear brown, matte lipstick, even before Kylie Jenner bought hers out. When she bought hers out, I thought, why don’t I do one too? No one else in England had done a matte lipstick, so it took a long time.”

It doesn’t come as a surprise, as you’ll remember her ‘Kylie stage‘, when she was dubbed the Kylie of England. Rocking the same signature lips and dark hair, she was a ringer for the young boss.

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Chloe Ferry Cosmetics: It’s All In The Name

Thanks to her millions strong social media following, she was able to have a successful launch, despite having no experience in the industry before. Her fans will buy in to whatever Chloe puts her name to.

Given her massive reach, she often goes to her audience to ask them directly what they’d like to see. Getting their opinions on products, colours and packaging she ensures her audience is going to love what she brings out:

“I asked all my fans what colours they liked and it’s done massive. I want to bring a lip plumper out. Obviously lip fillers are quite expensive so I’ve got a safer and cheaper way to plump your lips. And I’m doing lip liners and am going to expand next.”

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