28. Zoe Sugg: 10 million followers, $16,000 per post
She might’ve started from the bottom – she was working as an apprentice at an interior design company when she created her blog – but Zoe Sugg (Zoella to you and I) is no longer an Instagram amateur.
As well as endorsing anything she can get her hands on ($16,000 payment permitting, of course), Zoella can create any product she wants, knowing her adoring set of dedicated fans will lap them up. It’s as simple as that.
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