Keep calm and carry on
The age old mantra (inescapably on every tea towel, mug, and piece of tourist memorabilia for the entirety of the 2000s, almost as prevalent as ‘Live, Laugh Love’) is true here.
Check deals are as good as they seem
Companies have been known to inflate prices prior to the day, to produce the impression you’re getting a bargain come the sale. Check past prices, market values and compare between sites before you jump at offers- they might not be as great as they originally seem.
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And make sure to check that all offers you’re going for are still valid- prices can change!
